That’s what the guy on the radio said, promoting giving trick-or-treaters Trader Joe’s own brand of chicken broth in resealable containers. Can’t argue with that. I almost ran off the road laughing when I heard this ad yesterday while driving along Woodburn Road. He started out saying how “last year” it is giving pre-packaged Halloween candies. He went on to describe how great the broth is in making rice dishes and other recipes. Okay, so you get the organic mom vote. But can you imagine the look on a kid’s face when he or she pulls this out of the bag of treats? Can you imagine the look on mom’s face if, while banging around with all the other stuff in the bag, the broth container leaks all over everythiing else? This has to rank among the top non sequiter ads I have ever seen or heard. Yes, you can be assured of being the talk of the neighborhood.
